I help DTC brands efficiently scale during their growth stage.
Unblock your ads and springboard your paid program to the next level 🚀
I provide growth support for fast-growing DTC brands when it matters most.
I've helped grow brands like:
Rothy's
Billie
Honeylove
When you're in growth phase, you can't afford to plateau.
You're in a critical growth period and don't want to risk falling short.
You know your product is special, but are still having trouble cracking your ads strategy.
You know your ads should be performing better - but no time to figure out where to start.
You want your ads to be strong so you can focus on growing other parts of the business.
I'll help get your momentum back.
When you work with me, you'll feel:
Confident you're taking data-driven steps to level-up your paid acquisition program
Excited to test new creative concepts and iteration ideas with a proactive and organized process
In Control of your ad account, with a clear, prioritized roadmap of how to unlock the next phase of growth
Prepared with templated processes to streamline communication and improve visibility
Energized as you watch your performance take off!
"Lauren is a powerhouse of talent, dedication, and insight. Across various capacities, she has consistently exceeded expectations, driving initiatives to success with a blend of strategic vision and hands-on expertise. Any organization would be fortunate to have Lauren as part of their team, as she brings not only her skills but also a contagious enthusiasm for excellence."- Remy Porsella, CMO at Honeylove
I've been around the block before.
I've had the privilege to work with some incredible companies and help them achieve their growth goals. Some results I'm most proud of:
At Bamboo (a trusted performance marketing agency) I was the growth lead for Prose helping them scale right as they were closing their Series B round in 2018.
At Billie, I lead the acquisition team and worked directly with the founders leading up to their acquisition by Edgewell in 2021.
I helped scale Honeylove through expanding their paid social social program and instituting processes to help with creative production & reporting, measurement stack building and alignment, email planning, and more.
At Rothy's, I led the growth approach to expanding into their new product category (bags) and systemized the process for launching new skus to maximize incremental returns while minimizing disruption to BAU performance.
Also at Rothy's, I co-built an in-house ad creative process that allowed for proactive planning up to 3 months without sacrificing flexibility or our ability to quickly respond to emerging top performers.
Finally, at Rothy's I navigated their paid social program through the first year of the COVID pandemic - it was no small feat selling luxury bags and shoes when everyone was staying inside!
With great power comes
Great Responsibility
If you're like most DTC businesses, your paid ads program is one of the most important drivers of your business. It's a responsibility I don't take likely, and I'm honored to be trusted by some incredible brands to manage their programs.Whether your monthly budgets are $300K or $3MM, I'm dedicated to making sure every dollar is spent with the best intentions to maximize your return and grow your business.
My PArternship Promises:
"Lauren Fagan is truly one of the most talented and hardworking people I’ve met during my career as a marketer. She raises the bar for what it means to be an expert in paid marketing."- Cara Wood, Growth Creative at Honeylove
Long-Term Partnerships
I offer a variety of long-term partnership programs on an as-available basis ranging from advising to hands-on-keyboard assistance.I'm looking to partner with brands who foresee themselves working with me for a year or more, have an established product-market fit, and are looking to significantly expand their paid social program over the next year.
Sound like a fit? Shoot me a note to inquire about availability.
Special Bonus!
When you work with me, you get access to my suite of pre-made templates to streamline process and simplify measurement, including:
Test Prioritization Calculator
Dynamic Test Planner
Monthly Creative Quantity Calculator
Bottoms-Up Forecast Template
In-Platform KPI Calculator
Creative Planner Template
And more!
“An intrinsically curious, brilliant problem solver. She embodies the work smarter spirit, is a natural cross functional bridge builder, and a sharp, data-driven analyst.”- Meagan Yip, Former Head of Growth at Billie
Fagan Marketing
Hi, I'm Lauren.
For the past decade+ I've been working with agencies, and DTC brands to get them to the next level. My varied approach of data + creativity paired with a deep knowledge of paid social growth levers has given me a perspective and track record of driving incremental and sustainable growth.
Here's what sets Fagan Marketing apart:
I'm the sole owner and operator of Fagan Marketing - so, when you work with me, you're actually working with me.
I've worked client-side and agency side, and have been trained in account and project management in addition to media buying. I draw on my variety of experience for my clients with proactive communication, premiere reporting, and cross-functional collaboration.
I've worked with DTC superstars like Honeylove, Billie, Rothy's, and more during periods of critical growth. Whether helping secure a VC round, getting acquired, expanding product lines, or unlocking new heights of growth, helping growth-stage DTC Brands thrive is my area of expertise!
My Partner Pledge:
I love working with fast-growing companies, and take pride in helping my clients crush their growth goals. If at the end of our engagement you feel like you're worse off than you started, I'll work to make it right.
You've got questions.
I've Got Answers.
I want you to feel fully comfortable with committing to my Paid Social Power-up program. I've listed some common FAQs here, but if you have any other questions or concerns keepign you from saying 'Hell yes!' then send me a note below.
A few things!
- I have worked both agency-side and client-side so I have a unique perspective that makes me proactive with my communication and recommendations while also robust with my cross-functional expertise and recommendations.
- My first job was as a project manager, and I've taken that training with me to prioritize building repeatable systems, proactive processes, and collaborative communication. I give you the tools to repeat this after our engagement is done so you leave feeling more organized than when we started.
- I've been incredibly fortunate to have worked for some of the leading DTC brands during their high-growth stages - running paid social for fast-growing brands is my bread and butter.
- I have robust experience with both creative generation and measurement. I have an eye and an understanding of what creative *works*, while also having a deep understanding of measurement stacks and how to maximize your incremental output.
- I really, really like what I do!
As someone who has worked in-house and at agencies, sometimes when you've worked on an account for an extended period of time it is incredibly helpful to have someone with fresh eyes and ideas come in to help inject some new perspectives to your team. My intention is to never replace or demoralize your team - rather, my goal is to inspire and energize them by taking some work off their plate and throwing over inspiration and ideas for them to run with.
At this time, I'm not exploring full-time opportunities.
While I'm always happy to hop on a call to discuss strategy, I don't do ongoing or project work with companies that haven't launched paid media yet. I've found that my favorite part of the growth process is accelerating growth for products that are moving beyond early adopters, and that's also where I've had the most success with my clients.
Where to next?
More happy
clients & coworkers:
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